Brand Marketing & growth leader/Riyadh, Saudi Arabia
Building brands & demand systems that scale.
I work with brands to turn sharp positioning into real market momentum — across consumer tech, fitness, and food-tech.
- Brand
- Demand
- Growth
- Creators
- Expansion
- Partnerships
Intro
My work sits where brand, growth, technology & culture meet. I build marketing systems, lead teams, shape narratives, and scale demand in the region's most dynamic categories.
Trained as an industrial engineer, I think in systems and operating models but build like a marketer
About me →By the numbers
Scale, measured.
0
Fitness Time locations by the end of my tenure — up from around 140.
0K+
Members during that period — up from roughly 300,000.
0+
Years leading consumer brands across tech, fitness & food-tech.
What I do
Areas of expertise.
Brand strategy & positioning
Sharpening what a brand stands for — and making it commercially useful.
Growth & demand generation
Building the engines that turn attention into customers, repeatably.
Creator & partnership ecosystems
Scaling reach through people and partners, not just paid media.
Regional market expansion
Taking brands across markets without losing clarity or speed.
Team & organizational leadership
Structuring marketing teams that ship — and stay aligned.
AI adoption in marketing
Putting new tools to work where they actually move the business.
Right now
Making healthy easy, at scale.
Today I lead marketing and demand at Calo, building around a simple but ambitious mission: making healthy easy. The work spans brand strategy, growth, market performance, partnerships, creators, new verticals, and aligning teams across markets.
- Brand architecture
- Creator programs
- AI adoption
- B2B growth
- New verticals
- Market strategy
Off the clock
Rhythm & systems.
Music
Guitar, piano, bass.
I've played in bands — La Querda Rota, The Emjeez — and music still shapes how I think about timing, tension, and leaving space.
Technology
Code, networks, automation.
I build small systems and over-engineered networking stacks for fun. Home servers, virtualization, networking, automation, code experiments.
Writing